John Veverka & Associates

We are pleased to offer our new course on Interpretive Planning for Historic Homes and Gardens. While the course is intended to help small historic homes/gardens with small staff and budgets, participants for larger historic homes or museums and historic organizations that manage one or more historic homes will find the course to be very beneficial for their short and long term planning, marketing and budgeting.

Before you start this course visit with me at: https://youtu.be/cQZqj4-GWLw

Resources you will be provided with:

* John Veverkas new (2013) college textbook Two Volume e-book Set:
* Interpretive Master Planning - Strategies for the New Millennium
* Interpretive Master Planning - Philosophy, Theory and Practice.
* Copies of completed JVA Interpretive Master Plans for Historic Homes as examples.
* Additional handout materials.
* One-on-one consultation and coaching as needed.

Who is this course for?

* Individuals, agencies or organizations that may currently be involved with an interpretive
master planning project for their historic home/garden.

* Individuals, agencies or organizations that are planning on developing an interpretive master
plan in the future for their site or organization.

* Individuals offering interpretive planning contract services who do not possess a college level degree in
interpretive services or who have not had any formal training in interpretive master planning.

* Any individual interested in advancing their knowledge and skill level in heritage interpretation planning
with a focus on Historic Homes and Gardens.

This course will:

* Guide you in developing your interpretive plan yourself or with other team members.
* Give you expertise in being an interpretive planning project manager.
* Give you direction in writing a Request for Proposal for hiring a consultant to do an
interpretive master plan for you if you don't want to do the interpretive plan yourself.
* Give you specific details of what should be in an Interpretive Master Plan for a Historic Home and
Garden.
* Give you skills in reviewing draft interpretive master plans prepared by others.

Course Goals:

Participants will:

- Understand the model of Interpretive Planning.
- Understand all the components of the Interpretive Planning Content Outline.
- Gain an understanding of developing a comprehensive interpretive theme and objectives for the
total interpretive site (home, garden, related out buildings).
- Learn the importance of developing an interpretive story-line flow chart.
- Learn how to develop standard interpretive site inventory and story development forms.
- Develop a 5 year implementation phasing strategy and implementation budget.
- Gain an understanding to the total interpretive planning process interpretive media would be
apart of.
- Understand how understanding your market groups affect your interpretive plan media, topics
and services planning.
- Feel confident in planning and designing successful interpretive master plans for excellent
future interpretive experiences for your market groups.

Your final project for this course will be:

- Develop an interpretive master plan working draft for your historic home.

About the Instructor: Prof. John Veverka



- B.S and M.S in Heritage Interpretation - The Ohio State University (Taught a course on
Interpretive Master Planning - wrote the first Interpretive Planning Text book).
- Ph.D. program in Interpretation at Michigan State University. (Taught introduction and
advanced interpretive courses including interpretive planning units.)
- Adjunct Professor Heritage Interpretation (summer heritage tourism institutes) North
Carolina State University, New York State University.
- NAI Certified Interpretive Planner and Trainer
- NAI Fellow
- Certified Professional Heritage Interpreter (Canada).
- Author of several interpretive planning/training college text books.
- Publisher of InterpNEWS - the International Heritage Interpretation e-Magazine.
- 40 years of interpretive planning, training and writing experience.

What are the course units?

Unit One - An overview and review of the Interpretive Planning Model and interpretive plan content outline.

Unit Two - Interpretive Planning Outcomes. What are the objectives you want your interpretive plan to accomplish, and what is your main over-arching interpretive theme that all interpretation for your total site needs to work to illustrate?

* Developing your main interpretive theme.
* Developing your learning, behavioral and emotional objectives.
* Developing your interpretive story line flow chart.

Unit Three - Interpretive Resource/Story Inventory - Where will interpretation occur. Review existing interpretive opportunities as well as proposed interpretive opportunities.

* Historic Home Exterior Landscape/Gardens and Outbuildings
* Parking lot to entrance wayfinding
* Individual room and walkway stories
* Existing tour routes (guided or self-guided).
* Inventory of Interpretive Experiences.
* Inventory of Current interpretive products or services.
* Developing your site inventory location map (exterior and house map).

Unit Four - Your market analysis.
* Who are your current market groups.
* What market groups do you want to add?
* What are the kinds of experiences you feel that your visitors want.
* Conducting visitor surveys.
* Visitor motivations for selecting and attending interpretive programs and
services.

Unit Five - Planning for Interpretation for School Groups.

Unit Six - Historic Home Carrying Capacity for visitation and visitation management.
* Site visitor flow management.

Unit Seven - Developing interpretive media (and evaluation of existing interpretive media).
* Live guided tours
* Cell phone interpretation.
* Printed self-guiding booklets
* Interpretive videos

Unit Eight - Developing Your Individual Interpretive site/feature interpretive assessment
and story development form sets. (Sample interpretive plans sent as example of form use.)

Unit Nine- Planning for Interpretation of Gardens (formal, vegetable).

Unit Ten - Developing your 5-year project implementation phasing strategy and implementation budget.

Unit 11 - Evaluation and pre-testing recommendations.

Unit 12 - Final project - your interpretive master plan draft (if you are working on a actual interpretive
planning project) or interpretive trail panning outline/check- list if you will be working on a
interpretive plan in the future.

Estimated time to complete this course is 30 hours but you can take your time if you are working on a planning project using the course as your guide. FYI - the average time to do an interpretive master plan for an average park, historic site, nature center, etc. is about 10 working days - spread out over about 3 months allowing for research, reviewing drafts and then the final document.

When will the course start? You can start this course at any time and work at your own pace. It is estimated that it will take about 30 hours to complete this course. The cost of the 30 hours of training is $225.00 USD, which can be paid for by credit card or PayPal via the Pay Now button below.

As the course is limited to 10 participants at one time, if you would like to see if the course has current openings or have us send you the course Registration Form, or if you have any questions at all please feel free to ask: jvainterp@aol.com