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Interpretive Master Planning Course


Interpretive Master Planning
13 Units - 3 CEU credits

An advanced interpretive training course.

JVA is pleased to announce the development of our updated for 2023 e-Live interpretive training courses offered by Professor  John Veverka.

Note: I do about 5 interpretive planning projects a year (for the past 40 years).  Course content is based on "real" interpretive planning projects including current and recent interpretive planning projects.  We do what we teach... and teach what we do.

Before you start this course meet me at:

Interpretive planning seminar, Korea.

Resources you will be provided with:

* John Veverkas new (2013) college textbook Two Volume Interpretive Planning e-book Set:
    * Interpretive Master Planning - Strategies for the New Millennium
    * Interpretive Master Planning - Philosophy, Theory and Practice.
* E-book copy of "The Interpretive Trails Book" (MuseumsETC -January 2015).
* Copies of Interpretive Graphic Standards for outdoor panels.
* Copies of completed JVA Interpretive Master Plans as examples.
* Additional handout materials.


Who is this course for?

* Individuals, agencies or organizations that may currently be involved with an interpretive
  master planning project.

* Individuals, agencies or organizations that are planning on developing an interpretive master
  plan in the future for their site or organization.

* Individuals offering interpretive planning services who do not possess a college level degree in
  interpretive services or who have not had any formal training in interpretive master planning.

* Any individual interested in advancing their knowledge and skill level in heritage
  interpretation planning.
It is highly recommended that any individual considering taking this course have had some background training in interpretive services and/or extensive field experience in interpretive services.

Note: The average cost of having a consultant complete an Interpretive Master Plan is about $8000.00 depending on the scope of work.  This course will:

  * Guide you in developing your interpretive plan yourself.
  * Give you expertise in being an interpretive planning project manager.
  * Give you direction is writing a Request for Proposal for hiring a consultant to do an
     interpretive master plan for you.
  * Give you specific details of what should be in an Interpretive Master Plan.
  * Give you a skill level in reviewing draft interpretive master plans.

Course Goals:

Participants will:

- Understand the model of Interpretive Planning
- Understand all the components of the Interpretive Planning Content Outline.
- Gain an understanding of developing a comprehensive interpretive theme and objectives for the total interpretive site.
- Learn the importance of developing an interpretive story-line flow chart.
- Learn how to develop standard interpretive site inventory and story development forms.
- Develop a 5 year implementation phasing strategy and implementation budget.
- Gain an understanding to the total interpretive planning process interpretive media would be
 apart of.
- Understand how understanding your market groups affect your interpretive plan media, topics
  and services planning.
- Feel confident in planning and designing successful interpretive master plans for excellent
  future interpretive experiences for your market groups.

Your final project for this course will be:  

Develop an interpretive master plan working draft for a park, historic site, botanical garden, zoo or commercial heritage site or attraction.

About the Instructor: Prof. John Veverka

Interpretive planning - Nine Mile Canyon, Utah.

- B.S and M.S in Heritage Interpretation - The Ohio State University (Taught a course on
 Interpretive Master Planning - wrote the first Interpretive Planning Text book).
- Ph.D. program in Interpretation at Michigan State University.  (Taught introduction and
 advanced interpretive courses including interpretive planning units.)
- Adjunct Professor Heritage Interpretation (summer heritage tourism institutes) North
 Carolina State University, New York State University.
- NAI Certified Interpretive Planner and Trainer
- NAI Fellow
- Certified Professional Heritage Interpreter (Canada).
- Author of several interpretive planning/training college text books.
- Publisher of InterpNEWS - the International Heritage Interpretation e-Magazine.
- 40 years of interpretive planning, training and writing experience.
What are the units?

Unit One - An overview and review of the Interpretive Planning Model and interpretive
     plan content outline.

Unit Two - Interpretive Planning Outcomes.  What are the objectives you want the
     interpretive plan to accomplish, and what is your main over-arching
     interpretive theme that all interpretation for your total site needs to work to
Unit Three - Interpretive Resource Inventory - what is your story, what is the story your
     landscape or site is really illustrating.  
  `   * Inventory of Interpretive Experiences.
     * Inventory of Current interpretive products or services.
     * Developing your site inventory location map.

Unit Four - Your market analysis.
     * Who are your current market groups.
     * What market groups do you want to add?
     * What are the kinds of experiences you feel that your visitors want.
     * Conducting visitor surveys.
     * Visitor motivations for selecting and attending interpretive programs and

Unit Five -    Markets of One and Mass Customization - one size does not fit all.

Unit Six -    Planning for Interpretive Panels - overview of materials and costs.

Unit Seven-   Planning for Interpretive Trails (new or existing trail updating).

Unit Eight -    Planning to update or add visitor center exhibits.

Unit Nine -    New visitor center feasibility analysis.

Unit Ten -    Developing Individual Interpretive site/feature interpretive assessment and story
     development form sets.

Unit Eleven -    Developing your 5-year project implementation phasing strategy and
                        implementation budget.
Unit 12  -    Evaluation and pre-testing recommendations.

Unit 13 -    Final project - your interpretive master plan draft (if you are working on a
                actual  interpretive planning project) or interpretive trail panning outline/check-
                list if you will be working on a interpretive plan in the future.

Estimated time to complete this course is 30 hours but you can take your time if you are working on a planning project using the course as your guide.

When will the course start?  You can start this course at any time and work at your own pace.  It is estimated that it will take about 30 hours to complete this course.  The cost of the 30 hours of training is $275.00 USD, which can be paid for by credit card or PayPal below.

John Veverka
SKYPE: jvainterp
Phone: 517/803-6605

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