Heritage Interpretation Training Center
to help you to re-
and get visitors to come back again
to your Museums, Parks, or Heritage Attractions and
Build New Market Creation Strategies.
28 February -
Course Tuition $300.00
Want to re-
John teaching heritage tourims development and marketing at Lithuania University (left) and a course on developing tourism markaeting surveying strategies -
Course participants will receive:
Prof. Veverka will offer weekly ZOOM meetings and discussions. You can also contact Prof. Veverka at any time via e-
To provide adequate time for Prof. Veverka to offer individual mentor/coaching to participants working on projects, this course will be limited to 10 participants.
Unit One -
* Maslow's Hierarchy Of Needs
* Fear and Safety Factors
* Safety and post-
*Interpretive Marketing Plans General Content Outline
*Objectives (what do you want this plan to accomplish?).
1. Learning Objectives
2. Emotional Objectives
3. Behavioral Objectives
Unit Two -
a. Passive Experiences
b. Active Experiences
c. Psychological immersion (Concerns/Fears)
d. Physical immersion (Risk mitigation marketing)
e. The experience mix analysis
2. Physical products (books, trail guides, guided tours, videos, etc.).
1. Your past (pre-
2. Seasonal visitation patterns from you past market groups?
3. New or projected visitor expectations and motivations for visiting your site in a post-
4. Customer care needs and visitor safety concerns.
5. Market mix sustainability (school groups, out of country tourists, etc.). Will you need to re-
6. Visitation patterns (increase or loss) over the past 5 years.
Week Two Unit Four
Critique of pre-
1. Proposed post-
2. Marketing strategies and media to attract re-
3. Creating new marketing psychology strategies -
4. How must you re-
1. Other near-
2. Other attractions in your area (their visitation numbers, seasonal visitation patterns, target market groups, etc.).
3. Potential for developing partnerships (joint admission tickets, etc.?) with near-
Your Market Creation Strategies
1. Which new market groups do you want to try to attract?
2. What benefits can you offer them for visiting your site or attraction?
3. What promotion or advertising strategies will you need to communicate with them and tell them about your site and services?
4. Where and how to make the most powerful first contacts.
Week Four -
Week Four Unit Seven -
2. New revised advertising material design and pre-
3. Ad placements and tracking strategy ideas.
4. Web Site Development updates needed.
Implementation of the Marketing Plan Strategies Considerations
1. Time Lines for implementation.
2. Budget determinations per ad line item.
3. Staffing needs or outside contracting.
4. Make a general outline of notes as to how you want to implement your updated post-
Tracking and evaluation of the ad campaign. What will be your on-
l. Tracking reviews (schedule, etc.) and technique strategies.
2. Evaluation tools, and on-
Your final post-
Questions and Course Tuition Payment $300.00
Prof. John Veverka
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