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Interpretive Planning for Scenic Byways.

Developing Interpretive Plans and Media Options for Scenic Byways
and Auto/Driving Tour Routes.


Ten Units - 2 CEU Credits

Our Interpretation e-LIVE courses are just that. Each Unit requires some "hands-on" assignments that would be sent to the course instructor, Professor John Veverka (Certified Interpretive Trainer and Planner).  You can e-mail, SKYPE or talk with John at any time to go over any assignments or questions you may have --- you own LIVE interpretive coach.  You work on the course at your own page - start and finish when you want to.

Resources you will be provided with:

* John Veverkas new (2013) college textbook Two Volume Interpretive Planning e-book Set:
    * Interpretive Master Planning - Strategies for the New Millennium
    * Interpretive Master Planning - Philosophy, Theory and Practice.
* John Veverka's new 2015 Advanced Interpretive Planning text book.
* Copies of Interpretive Graphic Standards for outdoor panels.
* Additional handout materials.

Who is this course for?

* Individuals, agencies or organizations that may currently be involved with an interpretive
  master planning project for a scenic byway or driving auto tour.

* Individuals, agencies or organizations that are planning on developing a scenic byway interpretive master plan in the future for their site or organization.

* Individuals offering interpretive planning services who do not possess a college level degree in
  interpretive services or who have not had any formal training in interpretive master planning for scenic byways.

* Any individual interested in advancing their knowledge and skill level in heritage
  interpretation planning.

* Any individual involved in developing interpretive media/services for scenic byways or auto driving tours.

* Any individual invoived in developing marketing materials for scenic byways and driving tour routes.

About the Instructor: Prof. John Veverka

Interpretive planning - Stonehenge.

- B.S and M.S in Heritage Interpretation - The Ohio State University (Taught a course on
 Interpretive Master Planning - wrote the first Interpretive Planning Text book).
- Ph.D. program in Interpretation at Michigan State University.  (Taught introduction and
 advanced interpretive courses including interpretive planning units.)
- Adjunct Professor Heritage Interpretation (summer heritage tourism institutes) North
 Carolina State University, New York State University.
- NAI Certified Interpretive Planner and Trainer
- NAI Fellow
- Certified Professional Heritage Interpreter (Canada).
- Author of several interpretive planning/training college text books.
- Publisher of InterpNEWS - the International Heritage Interpretation e-Magazine.
- 40 years of interpretive planning, training and writing experience.

What are the Units?

Unit One - What is Interpretive Communications and why do Scenic Byways Need it.

Unit Two - The Interpretive Planning Model for Scenic Byways and Auto Tour Route

Unit Three - Developing your Byways/Route interpretive objectives (what is it you actually want
                   your byway's interpretation to accomplish in real terms?).

Unit Four - Interpretive site, features, attractions and experiences inventory process.  Inventory
                 of "tourism readiness" sites - what should be included in your interpretive stops

Unit Five - Discovering your main interpretive theme and stories. From your interpretive site inventory and tourism readiness assessments, developing your marketable interpretive theme and story line.  

Unit Six - Mass Customization, experience markets, and markets of one.  A new look at  interpretive planning for diverse market groups.

Unit Seven - Individual interpretive site assessment and development forms.  What will the job of each interpretive experience be, what media will be needed to accomplish its interpretation objectives?

Unit Eight - Selecting and developing your interpretive media options (Interpretive Panels,
                   cell phone interpretation, self-guided brochures (web based for print out).

Unit Nine - Developing a Interpretive/tour route plan implementation and phasing matrix
                 (development priorities and interpretive media costs).

Unit Ten - Sustainability issues - will you byway/tour route interpretation be sustainable -  into the future once your byway is established and all media in place?  Who will be in charge of making sure all of its interpretive and marketing functions stay updated?

Estimated time to complete this course is 30 hours but you can take your time if you are working on a planning project using the course as your guide.

When will the course start?  You can start this course at any time and work at your own pace.  It is estimated that it will take about 30 hours to complete this course.  The cost of the 30 hours of training is $275.00 USD, which can be paid for by credit card or PayPal below (
Buy Now Button).

John Veverka
SKYPE: jvainterp
Phone: 517/803-6605

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